February 29, 2012 was Leap Day. For client, Jay H. Samuels, DDS, sasse agency designed a Leap into oral health, Facebook “like” campaign. Working in tandem with a new blog (research, written and posted monthly by sasse agency writers) blasted to the dentist’s patient database by a dental-specific e-blast company (Smile Reminder), the Leap into oral health campaign found its biggest boost through the sasse media matrix (SMM), where posts about oral health were made throughout the day on a variety of different social media outlets (including FB, Twitter, LinkedIn, on-line forums and more) resulting in a measurable upticks in Dr. Samuels’ website and FB activity. The campaign included not only information about oral health, but also an added incentive to “like” him on FB.
Between 8am and 10pm sasse posted commentary on social media outlets as exemplified by the following FB strategic layout.
Generic posts x4 by sasse + link to blog or reference to the blog (8am, 12pm, 4pm, 8pm)
Leap into oral health: Check out a recent article in the Wall Street Journal that highlights the relationship between the mouth and the body. “If your teeth could talk …,” by Melinda Beck.
Leap into oral health: Dentists are toothsayers. A recent article in the Wall Street Journal details what dentists have always known to be true: “the mouth provides [a] … view of the body as a whole. Some of the earliest signs of diabetes, cancer, pregnancy, immune disorders, hormone imbalances and drug issues show up in the gums, teeth and tongue.”
Leap into oral health: Countless studies have shown a correlation between inflammation in the mouth and inflammation in the body. (link to blog)
Dentists are “winning” the medical popularity contest. The results of a recent study in “American Journal of Public Health,” show that Americans see their dentist more than their doctor. The study shows that 20 million Americans (6% of children and 9% of adults) went to their dentist in 2008 but not their doctor. (link to blog)
Incentive posts x4 by sasse (10am, 2pm, 6pm, 10pm)
Leap into oral health and “leap into ‘Likes.’” Once I receive 250 “likes,” I will give away a complimentary Kindle Fire to one “likeable” person. Agree to recommend this promotion to your FB wall for two additional entries to win the Kindle. Additionally, for each “Like,” I will donate $1 to the Smiles for Life Foundation that funds children’s charities.
“LEAP ‘LIKE,’ HELP & READ”
Like my Facebook page, win a Kindle Fire and help raise money for children’s charities. For every FB “Like” on FB, I will donate $1 to Smiles for Life. When I reach 250 “Likes,” one “liker” will receive a complimentary Kindle Fire.
Leap into oral health and celebrate Leap Year with a chance to win a Kindle Fire. Once I receive 250 “likes,” I will give away a Kindle Fire to one “likeable” person. Agree to recommend this promotion to your FB wall for two additional entries to win the Kindle. Additionally, for each “Like,” I will donate $1 to the Smiles for Life Foundation which funds children’s charities.
“LEAP ‘LIKE,’ HELP & READ”
Leap with me into oral health, help children and win a Kindle Fire … Read my blog (link to blog here), “like” me on FB for a chance to win a Kindle and I will donate $1 to the Smiles for Life Foundation which funds children’s charities. Agree to recommend this promotion to your FB wall for two additional entries to win the Kindle.
Cari Shane
