March Madness is quickly approaching and the top basketball teams will compete for the final four spots to compete and win, a very competitive climate. Applied to the corporate environment, it is very similar. There are many competitive companies trying to differentiate themselves in the market place. So how can you stand out from the competition?
The answer, Content marketing, it is a strategic “marketing” approach focused on creating and distributing valuable, relevant, reliable and consistent content to attract and retain a clearly-defined audience (Target Market). If successful you can impact audience behavior and drive profit.
Let’s look at these words for a moment in the context of content marketing and what they mean.
- Valuable: meaningful to the targeted audience
- Relevant: interesting and important to your target audience.
- Reliable: credible and authoritative.
- Consistent: arriving on time, every time.
Content comes in many different forms and is delivered in many different mediums. Content encompasses images, social posts, web content, email campaigns, and more. For example, a blog is a great example of how powerful content can engage an audience. A well-written blog adds value and becomes a resource for the audience. What is important to remember is that your brand and brand messaging is at the core of every content marketing piece you create.
Tips for marketing: define your brand, promote your business, differentiate yourself in the marketplace and connect with clients. Identify your audience, determine why they buy your product or service and learn how to better connect with them and become a trusted resource.
Use content marketing to educate your clients and influencers. You can build a strong reputation, and raise your visibility in your industry.
In an environment that craves data-driven content, organizations that can develop a platform that moves customers to act will always emerge champions.
