The following are the steps we will take to optimize your website:

  1. We use Google’s Keyword Planner and other tools to test the best keyword combos for your particular business and industry
  2. We then select a list of 10 keywords based on location and your key services
  3. We evaluate keywords and potential competitors in live, unfiltered, geo-located Google search results
  4. We send keyword recommendations for your review
  5. Please remember: the keywords you think are best may not be the top ones for your industry
  6. Final keyword selections are placed into a ranking chart with the list of top competitors
  7. Top competitors and keywords are added to the chart based on results in Google organic listings
  8. Comparative ranking tools are used to rank your website against competitors
  9. Metatags are developed using chosen keywords as a guide
  10. We request your feedback and final approval for metatags and add them to the website
  11. A 30-day post-optimization report of keyword rankings, observations and recommendations is completed.

    What we need from you:

    Directions for adding a user to Google Analytics:

    Please note: Extensive research is conducted to compare your business with other businesses in your target location, determine the best keywords, wordsmith the meta descriptions, add tags throughout the site, create an XML sitemap and hand-submit it to major search engines. Please allow 15 business
    days for us to take the necessary steps to optimize your website.


    • We will use the competitors you provide as a starting point, but we often find additional competitors with a local presence that may be stronger competitors for the chosen keywords.

    • Your keyword ideas will be used as a starting point for our keyword research. Final keyword recommendations will be based on our research of your website content, top competitors, keyword popularity and competition.

    • On-page optimization of your website will focus on the location of your business even if your office is based out of your home. Google highly favors local ranking signals for determining what websites appear at the top of search results. A second location, such as the county the business is located in or a larger city near the business can also be incorporated into the initial on-page optimization process. Optimizing your website for more than one or two locations is best achieved by creating local pages optimized for that specific location and single keyword phrase.

    Check out our Google My Business Setup Questionnaire as well!