Google Business Profile. Have You Googled That?
Google Business Profile is a tool that Google provides that allows a business to set up their company profile. When a client searches for your business, you want there to be ample information for [...]
Back to School – Riding the trend
The #backtoschool or #BTS trend is heating up with a vengeance; and, it will continue to build for the next 6 weeks. If you are a retailer that caters to the BTS crowd, get moving on your [...]
Learning lessons in communication from Dr. Martin Luther King, Jr.
One of the many reasons Dr. Martin Luther King, Jr. was an incredible leader was his ability to communicate his messages to people of all backgrounds (i.e., target markets). As a PR Executive and [...]
Why you need a blog – oh, so MANY, MANY reasons!
Bottom line — The Blog is Digital PR and SEO rolled into one. Blogging is a digital form of public relations. It’s a showcase for you to spotlight all the different facets of your [...]
A Case Study: Do you have a plan that enables “The Trifecta” to work together to support growth in 2014?
My agency is all about The Trifecta. Webster’s Dictionary defines tri·fect·a as a bet in which the person betting forecasts the first three finishers in a race in the correct order. [...]