Google Business Profile is a tool that Google provides that allows a business to set up their company profile. When a client searches for your business, you want there to be ample information for them to see before even clicking on your website! Setting up your Google Business Profile has a couple benefits: It improves your SEO and visibility in your local market via maps, you can track your website’s engagement, clients can leave reviews, etc. The best part? It’s completely free!

Here are the basics to setting up your Google Business Profile account:

Get Started

Go to the Google Business Profile page and log into the Gmail account associated with your business. From there, you will be taken to your Dashboard. Here, you will be able to input information such as business name, hours, address, service areas, contact details, and more. This information shows up on the right side of the Google page when your business is Googled.

Consider it the most valuable real estate for your business, especially at this time.

Adding Visuals

Tell your brand story through images. Add photos and videos of your team, the team performing work tasks, the interior and exterior of the space, logo, awards, products, and any other important brand images related to your business. This will help your customers get a sense for what you do and if your products or services are a good match for their needs.


Verifying your business is important to ensure that Google makes your listing visible. When you click the button to verify, you will see that this can be done via phone call or text, or with a postcard sent to your business address. Follow the instructions to verify your account.

Website Creation

Creating your Google Business Profile website. While you probably already have a business website (maybe sasse agency helped you design it!), having a Google Business Profile website provides clients with the basic information they need to know about your company. Oftentimes, clients will contact a business just based on the information they find on Google, and might not look at your website. As a result, you want your listing to be as complete as possible. It will include a contact button to drive business to your company.

Respond to Reviews

Reviews from clients go a long way! New clients often look to the Google reviews on a company’s Google Business Profile page as a way to decide whether or not your company is the best match for their needs. Respond to any reviews received in order to show future clients that you are actively engaged on Google and that you are appreciative of the feedback you receive.

Post Content

Creating posts is a great way to keep customers informed on the latest and greatest at your company. Consider posting your recent blog posts, COVID-19 updates, change in business hours and other pertinent information. Customers will appreciate the communication!

While these steps are a great way to get your Google Business Profile page started, for extra fine-tuning, the team at sasse agency can help! Get digitally optimized, start with your Google Business Profile profile, it will help with your SEO rankings too! Schedule a complimentary meeting with us today and meet a sasse team member for support.

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