Shoe Train illustration
Shoe Train - First shoes
Shoe Train screenshot
Shoe Train illustration
Shoe Train - open, closed
Shoe Train screenshot

Our Focus
Brand, Website, PR & Social Media

Client Goal
Win Best of Bethesda her first year of ownership


  • sasse set me up for success! As the new owner of an established, 30-year-old business, I hired sasse within a few months of purchasing Shoe Train, a children’s shoe store in Potomac, MD. As my business consultants specializing in marketing, PR and social media strategies, for the first time in 30 years the store won “Best of Bethesda.” sasse provided for me strategies prioritized to maximize success as well as my budget: rebrand of our logo and tagline; website design and development; marketing initiatives; community outreach events; public relations, national and local media landings; social media engagement, authentic interaction with prospective and current customers.

    All of sasse’s strategies helped to differentiate Shoe Train within the competitive children’s shoe marketplace in the Greater DC area.

    Marina Fradlin, Owner
Related Projects
Greek columnsgloved hand holding glass beaker with blue liquid