Super “Brand”- Backfire or Blowout?

Everything begins with your brand. Take a look at this year’s Super Bowl commercials. Pringles. Tide. Budweiser. Hyundai. M&Ms. Pepsi. Coca-Cola. Amazon. We all know these brands and grew up [...]

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Analytics Matter

For years, I have been setting up meetings to discuss, analyze and conduct tutorials on Google Analytics Reports. I am amazed by the inconsistencies in what we “assume” and what actually “is” [...]

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Optimize to the Max!

As we approach the end of 2016, , we are all assessing whether we achieved our goals, exceeded expectations or somehow were “derailed” and why? I have spent most of my December with [...]

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The Power of Three

Your Social Media Strategy, Email, and Blog Here’s an interesting fact: the number three is powerful in meaning, impact and as a communication tool to remember important messages. For example, [...]

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Back to School – Riding the trend

The #backtoschool or #BTS trend is heating up with a vengeance; and, it will continue to build for the next 6 weeks. If you are a retailer that caters to the BTS crowd, get moving on your [...]

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