Analytics Matter
For years, I have been setting up meetings to discuss, analyze and conduct tutorials on Google Analytics Reports. I am amazed by the inconsistencies in what we “assume” and what actually “is” [...]
Optimize to the Max!
As we approach the end of 2016, , we are all assessing whether we achieved our goals, exceeded expectations or somehow were “derailed” and why? I have spent most of my December with [...]
Message from the Election: Don’t Underestimate the Power of Marketing
As we try to navigate through a toxic political climate, we all have our own perspectives and takeaways from the recent presidential election. For me, the election results took me back to [...]
The Power of Three
Here’s an interesting fact: the number three is powerful in meaning, impact and as a communication tool to remember important messages. For example, fire safety: Stop, Drop & Roll. When you [...]