Take the Lead…

Lead Gen tools can be so costly but can we try an organic approach to Lead Gen for small to medium size businesses? Marketing is the “art” of promoting your business and building recognition and [...]

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Analytics Matter

For years, I have been setting up meetings to discuss, analyze and conduct tutorials on Google Analytics Reports. I am amazed by the inconsistencies in what we “assume” and what actually “is” [...]

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Optimize to the Max!

As we approach the end of 2016, , we are all assessing whether we achieved our goals, exceeded expectations or somehow were “derailed” and why? I have spent most of my December with [...]

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Back to School – Riding the trend

The #backtoschool or #BTS trend is heating up with a vengeance; and, it will continue to build for the next 6 weeks. If you are a retailer that caters to the BTS crowd, get moving on your [...]

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