Analytics Matter

For years, I have been setting up meetings to discuss, analyze and conduct tutorials on Google Analytics Reports. I am amazed by the inconsistencies in what we “assume” and what actually “is” [...]

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Optimize to the Max!

As we approach the end of 2016, , we are all assessing whether we achieved our goals, exceeded expectations or somehow were “derailed” and why? I have spent most of my December with [...]

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Back to School – Riding the trend

The #backtoschool or #BTS trend is heating up with a vengeance; and, it will continue to build for the next 6 weeks. If you are a retailer that caters to the BTS crowd, get moving on your [...]

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Women’s Small Business Month

After a month of celebrating Women’s Small Business Month, I decided to write one final blog to wrap things up and call attention to an article in Harvard Business Review that asks what [...]

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